The Wall Street Journal ran a story recently about cannabis-infused beverages. Soft drink companies, international brewers and the speculating public have wagered billions on such a product. They claim it reduces stress, relieves pain and promotes better sleep.
One question that apparently didn’t come up – at least until the Journal reporter came along – was, “How does it taste?”
The CEO of a company that has invested in the product said it has notes of lemon and pine. Those without a vested interest compared the taste to dish soap, dirty socks and a barnyard. Even the appearance can be off-putting. One company’s attempt to get the cannabis oil to mix with water created a murky concoction they didn’t think would sell in a clear bottle. They’re counting on cans and opaque bottles.
Do you imagine that any Wall Street banking firm asked a question about the taste? They wouldn’t think of jeopardizing the fees they can earn from helping a company that wants to grow. Wall Street makes money by getting people to say “Yes.” There’s no money in “No.”
We, on the other hand, must act in the best interests of our investment management clients. Being skeptical and asking questions is a key part of what we do.
Barry Dunaway, CFA®
America First Investment Advisors, LLC
This post expresses the views of the author as of the date of publication. America First Investment Advisors has no obligation to update the information in it. Be aware that past performance is no indication of future performance, and that wherever there is the potential for profit there is also the possibility of loss.